UX Strategy for a B2B SaaS Platform in Industrial Safety
Shaped the UX for HAZOP Edge, a platform that simplifies hazard and operability studies for safety professionals. From the first domain research through to MVP delivery.
Five years across industrial safety, enterprise SaaS, and design operations. I work on the high-stakes workflows, the ones where getting it wrong isn't an option.
Shaped the UX for HAZOP Edge, a platform that simplifies hazard and operability studies for safety professionals. From the first domain research through to MVP delivery.
Amble, a speculative bioengineered plant system for the 2065 home. Seven months of foresight research and design for Rodd Design Studio, exhibited at the London Design Festival.
Led product design and the design system across Ericsson's three-product API vertical, a B2B SaaS suite centred on the API Console, growing from product designer to design lead across a three-year engagement.
Scattered files across OneDrive and Teams, rebuilt into one numbered, navigable system the whole team could use.
Shared templates for interviews, insight decks, and stakeholder presentations, no more starting from scratch.
A five-step handoff so research findings reached design as a starting point, not an afterthought.
Rebuilt the shared infrastructure for a research and design team of more than 20, across six digital products: the file architecture, the research templates, and a proper research-to-design handoff.
A self-initiated concept for a premium cross-border finance app that bridges heritage banking and modern remittance, with shared family vaults, AI-timed transfers, and direct bill payment.
Migrated Soter Software, the company behind HAZOP Edge, from WordPress to Wix. Rebuilt the information architecture around how engineering buyers actually evaluate process-safety software, and handed marketing a site they could run without a developer. A parallel engagement to the HAZOP Edge MVP.
Redesigned Pensaar Design's website and rebuilt it in Wix, migrating off a restrictive Squarespace template, with an information architecture that matches how the agency wants to be understood.
Organisations I've designed for, across enterprise software, industrial safety, manufacturing technology, and financial inclusion.