Sayantan Dutta

About Sayantan Dutta

I'm a Product Designer who works best where complexity meets clarity, turning systems that are genuinely difficult into experiences that feel obvious.

Background

Five years in, my work runs from a service design internship in Bengaluru to UX strategy for industrial-safety software in the UK. It began with a Bachelor's in Communication Design and four months at Pensaar Design, doing field research and brand work for clients including McAfee, CGAP, and ITC. That internship taught me, early on, that design wasn't about making things beautiful. It was about making decisions visible.

That instinct led me to Tata Consultancy Services, where I designed across enterprise SaaS, manufacturing technology, and API platforms for clients including Ericsson and Sherwin-Williams, growing from product designer to design lead. Working at that scale, on platforms with complex stakeholder structures and tight compliance requirements, taught me that good UX is as much about operational rigour as it is about craft.

I moved to the UK in 2024 for an MA in Design Management at the University of Southampton, which sharpened how I think about design strategy and leading at a systems level. After that I led UX strategy for HAZOP Edge at Soter Safety Consulting, the project I'm most proud of, before moving into my current role.

Career, at a glance

  1. 2020 Service Design Intern Internship Pensaar Design
  2. 2020-21 Product Designer Full-time TCS , client: Ericsson
  3. 2021-23 Lead Product Designer Full-time TCS , client: Ericsson
  4. 2023-24 Design Operations Lead Full-time TCS , client: Sherwin-Williams
  5. 2024-25 MA Design Management Postgrad University of Southampton
  6. Dec 24-Jan 25 Senior Product Designer Contract · UK SparkSoft Ltd
  7. Jun-Aug 25 Senior Product Designer Contract · UK Soter Safety Consulting
  8. 2026, now Lead Product Designer Contract · UK dAIs Genie · miiGenie

Currently

Leading product design for miiGenie, a voice-first AI companion for elderly users.

I own the full product design end-to-end, from discovery with elderly users and caregivers, through conversational flows, onboarding, and the Figma component library powering iOS and Android. I work in a product trio with the PM and engineering lead, and run the design system that keeps the product consistent and accessible as it scales.

  • RoleLead Product Designer
  • CompanydAIs Genie, UK
  • SurfaceiOS · Android
  • FocusVoice-first AI · Design system · Accessibility

What I do

I specialise in product design where workflows are high-stakes, the users are domain experts, and ambiguity is expensive, from AI companion apps to enterprise B2B SaaS. I bridge design operations and hands-on craft: I can build a design system and lead scrum ceremonies in the same week.

I prioritise clarity, accessibility, and measurable outcomes over aesthetic novelty. I've collaborated with founders, product owners, engineers, safety professionals, and enterprise clients across Europe, the US, and the UK.

Tools & Skills

Figma
FigJam
Miro
Adobe CC
Framer
Webflow
Notion
Linear
Jira
Trello
ServiceNow
Loom
GitHub
Claude

Product Design

  • End-to-end design
  • Discovery & framing
  • Jobs to Be Done
  • User flows
  • Journey mapping
  • Wireframing
  • Hi-fi prototyping
  • Interaction design

Research & Validation

  • User research
  • Usability testing
  • A/B testing
  • Analytics-informed design
  • Insight synthesis
  • Heuristic evaluation

Systems & Craft

  • Design systems
  • Component libraries
  • Responsive & mobile-first
  • Accessibility (WCAG)
  • UX copywriting
  • Design tokens

Delivery & Collaboration

  • Product trio (PM · Eng · Design)
  • Agile / Scrum
  • Roadmap input
  • Stakeholder facilitation
  • Design critiques
  • Async remote

Certifications

McKinsey Forward Program

McKinsey & Company

UX Design Certificate

Google, via Coursera

Member, UX Design Courses

Interaction Design Foundation

Outside of work

A curious person, happiest in the mountains, on a beach, or wandering somewhere new. Recently started learning the basics of German. Always looking for a good mocha, never the flat white.

Badminton
Football
Frisbee
Mocha
Trekking
Beaches
Music
Films

Now

Watching Daredevil: Born Again, S2 Marvel, 2026
Cheering for FC Barcelona, always Ready for the World Cup

Lived in

  1. Gurgaon
  2. Bangalore
  3. Winchester
  4. Southampton